Why participate ?
What is healthcare market research and why should I take part?
1. What is market research in healthcare?
Market research is about understanding what happens in the real world, outside of textbooks, trials, and theory.
In healthcare, that means speaking to professionals like you to learn how treatments, technologies, and services are actually being used. It’s not about selling. It’s about listening and learning from your experience.
2. Who commissions this research and why?
Most healthcare market research is commissioned by pharmaceutical companies, medical device manufacturers, consultancies, or research organisations.
They are looking to make better decisions about treatment design, device usability, care pathways, and product development. But they cannot do that in isolation. They need real-world input from the people using these tools and making clinical decisions every day.
3. Why your insight matters
You bring something no clinical trial can replicate: real experience. You’ve seen how therapies work with real patients, how devices perform under pressure, and how decisions play out across a care pathway.
That kind of knowledge is invaluable. It helps companies improve what they build, ensures regulators understand practical impact, and ultimately supports better patient outcomes.
4. What does participation involve?
You’ll only be invited to take part in research that’s relevant to your clinical background. Typical formats include:
- Online surveys
Brief and focused questionnaires on treatment experience, prescribing behaviour, or new product concepts. - Video or telephone interviews
One-to-one discussions exploring clinical decision-making, care pathways, or feedback on emerging treatments and tools. - Focus groups (virtual and in-person)
Small group conversations with peers to examine opinions on new therapies, service delivery, or real-world challenges in practice. - Real-world data collection
Participation in observational and non-interventional studies designed to capture how treatments, devices, and healthcare services perform in routine clinical settings. - Chart review studies
Structured reviews of anonymised patient records to support observational research and real-world evidence generation. - MedTech evaluations and PMCF studies
Feedback on medical devices, diagnostics or software tools, including post-market clinical follow-up required under MDR.
You choose whether to take part. There is no commitment, and we only invite you to studies that match your profile.
5. What makes Areté different?
We are not a volume-driven panel company. We are a dedicated community, focused solely on healthcare, and that changes everything.
- We verify every professional carefully
- We only send you what’s relevant
- We do not flood your inbox or chase
- And we are here if you need support, not hidden behind a portal
Your time is respected. Your input is valued. And your voice helps shape meaningful healthcare research.